Build Your Challenge™

Grow Your Tribe • Engage Your Community • Increase Your Reach… FAST!


“...1500+ people signed up for my newsletter during the one week challenge. And the response from participants has blown me away.”

-- Rachelle Doorley, Build Your Challenge participant

Let’s face it: Trying to increase your reach and share your life-changing message in the online business world can feel like a constant battle uphill.

So. Much. Noise.

Do any of these sound familiar?

  • You know you have a great product or service… but no one knows about it. (
  • You’re sick of trying to “build your list” or “monetize your blog.” (That just ain’t you, babe!)
  • You already have a community, but struggle to make money from it. (

Raising your hand? No shame! I’ve been there, done that… And I was determined to find a different way.

Hey there, love -- I’m Jadah.

Way back in 2012, my partner and I launched Simple Green Smoothies with a mission to put our dent in the universe.

Being good students of the Internet, we offered that good ol’ free eBook opt-in (maybe you’ve tried that too…?). It was “mmm-kay,” helping to grow our email list to 2K subscribers. Not bad… but not the impact we were looking to make!

And then…

We offered our first, free 30-Day Green Smoothie Challenge. Ummm, can you say “rocket fuel?!” Within a month, our list to 30K subscribers! Now we’re talking!

Just to make sure that wasn’t some kind of cosmic coincidence, we ran a few more challenges that year. No coincidence!

My scientific conclusion: CHALLENGES ROCK!

Not only are they a great way to provide something of real value.. they’re also an incredible way to nurture your connection with your community and build that good ole’ “know – like – trust” factor.

Oh, and in case you’re wondering… YES, the list growth translated directly to revenue:

More Challenges → Larger Community → More “Cha-Ching”

Once others saw the exponential growth we were having, they started to say, “Hey, what’s IN those green smoothies?” And we started sharing the power of challenges… which leads me here today.

I LOVE helping other hard-working, amazing, heart-centered entrepreneurs and all-around lovely people discover how you can supercharge your own business, in a simple, fun, and authentic way.

Ready to learn more about how to leverage the power of challenges with your community to generate engagement, connection, and cash?

Read on…

Introducing... Build Your Challenge™

a fun + simple way to grow your tribe

Step-by-step guidance to build an engaged community, attract new raving fans, and grow your tribe of dream customers — so that you have a thriving business that serves your life and the world! And of course do it in a way that’s authentic to you!

Here’s What You Get:

Build Your Challenge is a 5-module course and community, designed to help you strategically map out, market, and run your first (or best ever) challenge –– teaching you all of my BEST tips to guide you to rock yours too.

In this module, we’ll address the basics (Well begun is half done!).

You’ll get clarity on:

  • what you’re creating
  • why you’re creating it
  • who your challenge is for

...So that you’ll rock the rest of your planning and launch your challenge with style and confidence!


In this module, you'll develop a clear vision for your challenge from start to finish - including:

  • your challenge topic
  • activity prompts
  • length
  • delivery method

The result? You’ll have an action plan that gets your tribe REAL results and leave them eager to know “what’s next?!”


A challenge isn't just about attracting people to participate - it's about attracting the right people. You’ll learn how to organize your challenge sign-up page and optimize your challenge opt-ins so you're magnetizing only your dream community members.


You'll map out your communication and engagement strategy to build trust and momentum all the way through your challenge so participants feel included, excited, and ready for more!


What happens when your challenge winds down? You’ll design the bridge to the rest of your business, so there’s a clear connection between your challenge and your next offer.

Oh, and We’ve Got An Extra Bonus for You, Sweet Friend!

Private Group for Support + Accountability.
Full access to the exclusive Build Your Challenge™ Facebook group, where you'll meet tribe-builders, just like you, to receive helpful feedback and encouragement on your own challenge. ($1,000 value)

If you were to work with me one-on-one to walk you through this entire process, you'd spend at least $4,500!

Your Investment? $399 (sweet deal!)

What Other Lovelies Are Saying About Build Your Challenge:

“We completed our first challenge using your course and made over $30k in sales online + retail sales"

“We completed our first challenge using your course and made over $30k in sales online + retail sales (and we did not even have a revenue goal at all).

We also say more people join our FB group in 10 days than we have had in any single month this year and a 26% increase in active members. And there was a 50% engagement rate with emails.

And the stuff we can't see in metrics.. we believe that there has been an even greater impact. This is certainly going to be the gift that will keep on giving.” --Zeni Bandy, BYC Participant

"Running free challenges has hands down been the absolute best thing I’ve done for my food blog!"

"Running free challenges has hands down been the absolute best thing I’ve done for my food blog! Not only has it grown my email list to over 45,000 and helped sell eBooks but it has grown an engaged community that I didn’t have before. Taking Jadah’s Build Your Challenge Course was so helpful and provided the framework I needed to plan and run my first challenge…it took all the guesswork out of planning, helped me identify the pain points of my participants so that I could help them, and really set me off on the right path!" --Denise Bustard, BYC Participant + Private Client

“1500+ people signed up for my newsletter during the one week challenge…”

“Over 700 people joined the private Facebook group that I set up for my challenge. 1500+ people signed up for my newsletter during the one week challenge. And the response from participants has blown me away. They loved the experience of it, and I owe this to how well Jadah presented the blueprint for running a challenge that works.” - Rachelle Doorley, BYC Participant

“It's like you handed me a complete personalized challenge in a box. …”

“I am excited to say that I was able to create a FULL challenge plan, complete with copy for the challenge page on my website. I have every single detail mapped out, with nothing left to figure out! It's like you handed me a complete personalized challenge in a box. So awesome. I would absolutely recommend this course to others. Building a challenge is an overwhelming prospect, and Jadah's program made it totally manageable. By the time it's done, you literally have a challenge ready to go. (If you do the work, that is.)" - Stephanie Stiavetti, BYC Participant

“The challenge feels much more ‘me…’”

“Well I just opened registration yesterday, and I've got about 30 people signed up so far. The challenge feels much more "me" than the webinar approach I had been using, which was too intense and less personal. It feels more interactive and less salesy.” - Lane Rebelo, BYC Participant

“Grew my email list by 500+ with more joining every day.”

“Grew my email list by 500+ with more joining every day. Adding 500+ is pretty awesome for two weeks time for me! I love, though, that those are 500+ who are actively engaging through email, that we have testimonials rolling right in. They are so flipping heart-warming! It's feeling awesome to be making an impact in more people's lives… Jadah really helped me give myself permission to go heavy into community and relationship building, which feels awesome...I actually love metrics, lol, but I love relationships more.” --Lauren Bellon, BYC Participant

BYC grads are rocking their challenges -- and their businesses!

I can’t wait to help you rock yours too!

We Thought You Might Want to Know…
Frequently Asked Questions

What is Build Your Challenge?
Build Your Challenge is a self-paced 5-module course and community. It includes videos, worksheets, and more, all designed to help you strategically map out, market, and run your first (or best ever) challenge –– teaching you all of the BEST tips to guide you to rock yours, too.

Who is it for?
This course is not for everyone! It will work best for those who are interested in truly serving and connecting with their community, and who want to create:

  • A list-building challenge you can use over and over again.
  • An engaged relationship with a tribe who adores you.
  • Free word-of-mouth marketing where your dream challengers spread your message to more people.
  • A successful business that financially supports you and your loved ones through meaningful service.

I’m not sure I want to create a “challenge.” Will this work for other programs?
Sure! Challenges, boot camps, intensives, reboots, master classes… call it what you want. The principles are the same: Creating a valuable free resource to serve your community, create connection, and provide real results.

I have exactly two people on my email list (my mom and dad). Is Build Your Challenge right for me?
YES! Challenges are perfect for those just getting started and looking to create a community from scratch. We’ll give you step-by-step guidance to get you on your way. Beginners welcome!

I’ve been building my list and my business for a while, and I’ve even run a few challenges (with mixed results…). Is Build Your Challenge right for me?
Yes! If you’re looking for ideas for creating a better, more valuable experience for your community, or want new, actionable steps and ideas to improve your process, you’ll love Build Your Challenge.

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

About Your Instructor:
Jadah Sellner is a bestselling author, international keynote and TEDx speaker, host of the Lead with Love podcast, and the creator of the Love Over Metrics™ Mastermind & Build Your Challenge™ course.

Since 2009, Jadah has started 3 businesses (including one brick and mortar) and now helps creative CEO’s, visionary entrepreneurs, and social change companies build communities with love, impact, and world-changing ideas at

(You may also know her from her work as co-founder and co-author of Simple Green Smoothies, which has been featured on The Doctors TV show, Oprah's O Magazine, Target and the Wall Street Journal.)

When Jadah’s not helping world changers build their tribes, you can catch her reading Shel Silverstein poems at the dinner table. She lives in the San Francisco bay area with her husband, daughter, and their little “chiweenie” dog, Clementine.

More questions? We’d love to hear from you! Contact us at [email protected].

"Tomorrow, you'll wish you'd started today."